Full-service trade show and event planning

About us
Taffy Event Strategies is a full-service trade show and management company comprised of forward-thinking experts who live for producing events that are seamless, vibrant and innovative.

About us

We blend proven strategies with fresh ideas and technologies to shape events into experiences that inspire audiences, create business connections and deliver results. Together, our team has spent decades selling, marketing and managing conferences and trade shows across multiple industries. From strategic planning and sponsorship development to marketing and onsite logistics, we understand that an engaged audience starts with a well-produced event. It’s why we approach every relationship as a true partnership that’s based on honesty, transparency and collaboration. We stay flexible to meet your evolving needs, and our customer-centric approach means you and your event goals always come first.
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Our Company

Get to know us

Meet Our Team


We’re known for getting results. And we achieve those results by approaching our event strategy from two perspectives: the inside out and the outside in. In other words, we consider both our client’s goals and the overall experience of vendors, presenters and attendees. Our expert team crafts comprehensive campaigns that blend sales, marketing, project management and emerging technologies to meet client budgets and exceed objectives.


We design our services around your event needs and goals. But here’s a glance at our core offerings.
About us
We’re a goal-oriented team of event management experts, known for creating experiences that inspire and results you can see.

Our Team

Individually, we are recognized thought leaders who frequently present at conferences, write articles and sit on various industry committees and boards. We anticipate trends before they happen and lock onto emerging technologies before they become the standard. We’ve spent our careers developing strong industry relationships that enable us to produce seamless events, tap into endless resources and provide tangible value for our clients. Together, we make event history, every single time.

Jennifer Hoff, CEM


Jennifer Heinold, CEM

chief operating officer

Challen Edwards

Challen Edwards

Fractional chief financial officer / CPA & President, Cama Consulting

Elena Grant

VP Marketing

Michele Nebel Peake

Coverings Senior Advisor, Education & Event Management | Founder/President, Ashton Conference Planning Professionals

Kellie Shevlin

Business Development

Mary Bender

VP Sales & Operations

Tim Fearney

Director of Sales

Tony Hayes

Account Executive

Annmarie Kennick

Annmarie Kennick

Account Executive

Jenn Ellek

Senior Director of Marketing

Ally Jenkins

Director of Marketing

Jamie Rich

Director of Communications

Anna Ferris

Senior Operations Manager

Kathy O’Driscoll

Kathy O’Driscoll

Operations Manager

Patti Hoffend


Ian Blackwood

Sales & Customer Service Manager

Angela Simon

Technology Projects & Support

Heather Lennon

Project Administrator

Managed Shows

Our clients love us as much as we love them. We’ve been lucky to plan events on behalf of the most well-respected associations and organizations in the industry.
  • PWX
  • CBE



2300 Clarendon Blvd., Ste. 305

Arlington, VA 22201


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