Full-service trade show and event planning

About us
Taffy Event Strategies is a full-service trade show and management company comprised of forward-thinking experts who live for producing events that are seamless, vibrant and innovative.

About us

We blend proven strategies with fresh ideas and technologies to shape events into experiences that inspire audiences, create business connections and deliver results. Together, our team has spent decades selling, marketing and managing conferences and trade shows across multiple industries. From strategic planning and sponsorship development to marketing and onsite logistics, we understand that an engaged audience starts with a well-produced event. It’s why we approach every relationship as a true partnership that’s based on honesty, transparency and collaboration. We stay flexible to meet your evolving needs, and our customer-centric approach means you and your event goals always come first.
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Our Company

Get to know us

Meet Our Team


We’re known for getting results. And we achieve those results by approaching our event strategy from two perspectives: the inside out and the outside in. In other words, we consider both our client’s goals and the overall experience of vendors, presenters and attendees. Our expert team crafts comprehensive campaigns that blend sales, marketing, project management and emerging technologies to meet client budgets and exceed objectives.


We design our services around your event needs and goals. But here’s a glance at our core offerings.
About us
We’re a goal-oriented team of event management experts, known for creating experiences that inspire and results you can see.

Our Team

Individually, we are recognized thought leaders who frequently present at conferences, write articles and sit on various industry committees and boards. We anticipate trends before they happen and lock onto emerging technologies before they become the standard. We’ve spent our careers developing strong industry relationships that enable us to produce seamless events, tap into endless resources and provide tangible value for our clients. Together, we make event history, every single time.

Jennifer Hoff, CEM

CEO & Founder

Jennifer Heinold, CEM


Michele Nebel Peake

Coverings Senior Advisor, Education & Event Management | Founder/President, Ashton Conference Planning Professionals

Kellie Shevlin

Special Projects

Mary Bender

VP of Sales & Customer Service

Tony Hayes

Director of Sales

Annmarie Kennick

Account Executive

Jamie Saunders

Exhibit & Sponsorship Sales Specialist

Jamie Rich

Senior Director of Marketing

Cecilia Lopez

Senior Director of Marketing

Lauren Rock

Lauren Rock

Marketing Manager

Nikki McVicker

Marketing Manager

Ally Jenkins

Director of Operations

Ashlyn Geoffrey

Director of Operations

Ian Blackwood

Operations & Exhibitor Services Manager

Patti Hoffend


Kathy O’Driscoll

Kathy O’Driscoll

Customer Service Manager

Rowena Burcham

Marketing Director, CWCBExpo

Mary Vaccaro

Marketing Manager, CWCBExpo

Steve Naylor

Account Executive, CWCBExpo

Richard Del Giorno

Account Executive, CWCBExpo

Anna Ferris

Anna Ferris

Event Technology Specialist

Heather Lennon

Project Administrator

Managed Shows

Our clients love us as much as we love them. We’ve been lucky to plan events on behalf of the most well-respected associations and organizations in the industry.
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2300 Clarendon Blvd., Ste. 305

Arlington, VA 22201



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