Full-service trade show and event planning
We love it when a plan comes together. And "together" is the operative word. That’s why every event cycle begins with collaborative strategy sessions designed to identify client objectives and goals, develop a creative plan and agree on the final deliverables. As an extension of your team, we work one-on-one with clients to design a comprehensive project plan that delivers the results you deserve. We leverage every tool at our disposal to help your event generate maximum buzz and set a new standard for success.
Our trade shows and conferences bring buyers and sellers together. When it comes to securing sponsors and exhibitors, we take a 360-degree approach that starts with identifying your revenue and strategic goals. From there, we’ll develop a holistic sales plan that includes identifying and selling your target audience, plus pricing and sales tactics proven to communicate your unique value proposition. Beyond creating and securing sponsorship opportunities, we’ll manage every aspect of communication, from tracking leads to developing contracts.
Our team will create a soup-to-nuts marketing campaign and timeline based on your event goals and our proven industry tactics. We take a cyclical approach to marketing that includes planning, implementation, evaluation and measuring. From website development and direct mail to social media and grassroots strategies, we use every tool in our arsenal to drive sponsorship, vendor participation and attendance.
Staying connected and relevant has never been more important. Whether your event is in person, virtual or both, our team is poised and ready to deliver an exceptional and content-rich experience for all involved stakeholders. Taffy Events team members hold certificates from the Global Biorisk Advisory Council (GBAC) as a trained technician, PCMA’s Digital Event Strategist certification and the Digital Marketing Institute’s/American Marketing Association’s Digital Marketing certification, uniquely positioning us to successfully navigate our clients through these unprecedented times.
When, where, what, how. These questions serve as the foundation for a successful and seamless event. Together, they drive the overall atmosphere and event flow. Our logistics planning starts the moment we begin envisioning your event and includes floor plans, vendor meetings, budget management, AV setup and an onsite operational team for the duration of your event. No detail is overlooked, and we're always prepared to expect the unexpected.
The heart of your event is its content and how it’s presented. Once we’ve established your goals, we dive into the research phase of our process. Whatever the industry, we get to know it inside and out. In collaboration with your content experts and thought leaders, we can help develop session titles, descriptions and formats designed to make the most impact for you and your attendees. We also go one step further, ensuring it’s delivered in a way that engages and sticks with your audience – whether it’s online or in person.
Money matters. Whether you require full-service accounting management, simple budgeting assistance or something in between, we’re equipped to effectively support any and every financial aspect of your event. In close cooperation with your finance team, we can establish clear processes, set up secure merchant account integrations and generate comprehensive reporting that deliver prosperous events.